Birdhichand Ghanshyamdas Jewellers needs no introduction
among the jewellery-obsessed. The century-old brand from Jaipur enjoys an
ardent patronage for reincarnating the lost arts of India. A favorite with
modern Indian brides who revere tradition, the brand thrives on reviving time-honored
jewellery-making techniques with an innovate spirit. Each majestic creation
from the hallowed house is flourished with a touch of Rajasthan’s regal
cultural legacy.
After Jaipur, Birdhichand Ghanshyamdas Jewellers is now set
to open its next store in Delhi—a sprawling 1,800sqft space at the heart of
south Delhi. The tasteful store is not unlike a museum, and celebrates fine
jewellery, art and architecture in equal measures. The store opening also
coincides with the launch of their ‘Delhi Durbar’ collection—an ode to the
capital city’s culturally-vibrant past. All the signature collections have been
displayed in glass-framed almira’s alongside prized antiques and objet d'arts personally
sourced by the designer.
“Delhi Durbar”, an exclusive jewellery collection launched
by Birdhichand Ghanshyamdas is a tribute to a glorious tale of the history of
India. It is a tale which bewitched the whole world with its sparkling glamour
and displayed the lavish wealth of Indian princely states.
With flamboyant impressions of regality and vivacity of
kingly life, Birdhichand’s Delhi Durbar unveils the hidden forgotten treasures
of the time
Sonam Kapoor on the ramp in full regalia with the riveting
Birdhichand’s Delhi Durbar jewellery, robes by Jayanti Reddy and styled by
Tanya Ghavri.
The year of 1911, Maharajas and Nawabs from all over India
summoned at Delhi durbar, adorned scintillating jewels and augmented India’s
pride. The explicit “Delhi Durbar” collection is an inspiration taken from this
unforgettable era of marvel. The jewels revive the lost essence of antique gems
beautifying them with a feminine touch of modern era.
The designs are an array of traditional motifs of peacock,
flowers and intricate cut- work encrusted with beautiful embellishments of
emeralds, rubies, sapphires and diamonds. They bring out a royal statement of
Indian finesse, taken its flair from the times of yore and complemented with an
excellent craftsmanship.
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