The Alexandra Moura Autumn/Winter 20/21 collection is inspired by
the social neighborhoods of Lisbon city. These cultural mixtures are a result
of their coming to Portugal from Africa in the 70's and their adjustment to a different
culture never forgetting their roots. From grandparents who came and their sons
and grandsons that were born here, the generations blend together proud of
their culture, aesthetics and by standing up in a society that outcasts them
regardless. This collection mixes opposites, from the “underground" with
ethnical features, to the Hip-Hop with African inuences. The classic of an
antique generation contrasts the new generation's streetwear, the traditional costumes
to street art, creating contemporary and "retro" silhouettes.
The details emerge from the idea that the garments "go from
one person to another" adjusting to the new body, creating new shapes and
details. The walls with "tags" and layers of torn posters are the
motto for the fabric manipulation and prints of the collection, where these
talk about the suburban culture. One of the tags comes from the Portuguese
rapper Sam the Kid “Eu não quero ser o melhor, eu melhoro a fazer de mim” which
means I don't want to be the best, I get better at being myself.
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